A pack of imagery for the walls of McCann Milan, they were in the process of moving its headquarters to a brand new building.
They contacted us to help develop a series of images for the walls of their new space. This was a big scale project for us, as the walls are between 3 and 8 meters long. We created an adaptable concept of multiple design shapes and colors for corridors, rooms full of plastic white balls, and big reception displays. The creations go from the animalistic furry creatures blending with objects to feminine white matte rooms and classic elegant conceptual pieces.
Idea & concepts: Six N. Five Art direction: Six N. Five 3D design: Six N. Five + Pedro Veneziano Agency: McCann Agency Art Director: Marina Tercela
Lad 2016, Lima (PE) Udem 2016, Monterrey (MEX) Offf 2016, Barcelona (ES) Congreso 4GN 2016, Bogotá (COL) Showcase ITCH 2017, Guatemala (GUA) Brief Festival 2017, Madrid (ES) Offf TLV 2018, Tel Aviv (ISR) Mesura Talks 2019, Barcelona (ES) My Barrio Stories 2019, Barcelona (ES) Offf x Blancfest 2019, Barcelona (ES) VW T-Cross Creativity Fest 2019, Madrid (ES) Domestikart 2019, Barcelona (ES) Medellin Design Week 2019, Medellín (COL) US By Night 2019, Antwerp (BEL) Chic & Basic Hotel 2019, Barcelona (ES) CaixaForum Talks March 2020 Palma de Mallorca, (ES) CxF April 2020 Sevilla, (ES) CxF Talks May 2020 Barcelona, (ES)
iGNANT, Nowness, Instagram, Designboom, Sight Unseen, Frame Magazine, Gestalten, Icon Design Italy, Hypebae, Hypebeast, Wallpaper Magazine, Etapes, Highsnobiety, Fubiz, METAL Magazine, Neo2 Magazine, Victionary, Deezen, VisualPleasure Mag, Arquitectura y Diseño, It’s Nice That, Yellowtrace, Stash, Motionographer, Adobe, Trendland, Vice, Vogue Spain, Hi-Fructuose Magazine, Viewpoint, Collater.all, El Pais, La Nacion, Domus Nova, Booooooom, AD Magazine.
Exhibitions and Mentions
2017 – Projection Installation w/Studio Urquiola x Ferragamo Palazzo Mezzanotte, Milan, Italy 2017 – Exploring Spaces of Tomorrow x Space10 London Design Festival, England 2017 – Video projection collab x Nike w/ Unit9 Centre Pompidou, Paris, France 2019 Holo-Scandinavian Chair, Fuorisalone – Meet My Project, Milan, Italy 2019 AD100 Designer of the year, Architectural Digest Spain. 2021 Plan X Gallery, Lost in Crypto – Milan, Italy 2021 ABV Gallery – Atlanta, US 2021 AD100 Designer of the year – Architectural Digest Germany and Italy. March 2022 DART, Museo Della Permanente – Milan, Italy April 2022 Decentral Art Pavilion, Palazzo Giustinian Lolin. Venice, Italy May 2022 Collectible Design Fair – Brussels, Belgium June 2022 Art Basel – Basel, Switzerland 2022-2023 The Circle, Moco Museum – AMS, Netherlands & BCN, Spain. June 2022 The Red Spot, Somewhere Ethereal – Fotograsfika Stockholm October 2022 06:05am – Once upon a time in Mayfair, Phillips London, UK December 2022 Cycles – Oxford Street (W1 Curates) London, UK April 2023 Flow – Sotheby’s Hong Kong, CH May 2023 Among the Sky – 6n5 x LG Art Lab, Frieze NY, US
Six N. Five is the artistic name of Ezequiel Pini’s work, an award-winning Argentinian designer and digital artist based in Barcelona
Over the last decade, Pini has pioneered the use of 3D to create imaginary, dreamlike worlds with his signature clean, modern aesthetic, making Six N. Five one of today’s most recognized digital artists. His work incorporates different mediums to explore imaginary spaces, moving stories and physical collectibles.
His extensive experience working with esteemed brands and artists includes several exhibitions in Art Basel, Moco Museum, Fotografiska Stockholm, Museo della Permanente, and the recent creation of Microsoft Windows 11 and Microsoft Surface wallpapers.
His refined imagination, poetic compositions, avant-garde mind, and elegant skills make Six N. Five stand out for its uniqueness and purity of results.