The Gift Hotel is a serie of five short movies. Each one tells the story behind a Massimo Dutti article.
Massimo Dutti called us to solve a problem: Show 5 featured articles of their new collection. We develop the idea of creating five videos to show, during one week, a product a day. We came up with the concept of The Gift Hotel, a place where while you enjoy walking across warm little halls, big restyled old buildings and artificial shopping sets, you can find each article in a beautiful pace.
Client: Massimo Dutti Idea & direction: Six N. Five Agency: Six N. Five Art direction: Six N. Five Animation & direction: Sebastian Baptista Products photography: Dimitri Daniloff 3D design: Six N. Five + Diego Diapolo Music & sound design: Aimar Molero Production: The Mushroom Company Special thanks to Pedro Veneziano in the 3D design process.
Lad 2016, Lima (PE) Udem 2016, Monterrey (MEX) Offf 2016, Barcelona (ES) Congreso 4GN 2016, Bogotá (COL) Showcase ITCH 2017, Guatemala (GUA) Brief Festival 2017, Madrid (ES) Offf TLV 2018, Tel Aviv (ISR) Mesura Talks 2019, Barcelona (ES) My Barrio Stories 2019, Barcelona (ES) Offf x Blancfest 2019, Barcelona (ES) VW T-Cross Creativity Fest 2019, Madrid (ES) Domestikart 2019, Barcelona (ES) Medellin Design Week 2019, Medellín (COL) US By Night 2019, Antwerp (BEL) Chic & Basic Hotel 2019, Barcelona (ES) CaixaForum Talks March 2020 Palma de Mallorca, (ES) CxF April 2020 Sevilla, (ES) CxF Talks May 2020 Barcelona, (ES)
iGNANT, Nowness, Instagram, Designboom, Sight Unseen, Frame Magazine, Gestalten, Icon Design Italy, Hypebae, Hypebeast, Wallpaper Magazine, Etapes, Highsnobiety, Fubiz, METAL Magazine, Neo2 Magazine, Victionary, Deezen, VisualPleasure Mag, Arquitectura y Diseño, It’s Nice That, Yellowtrace, Stash, Motionographer, Adobe, Trendland, Vice, Vogue Spain, Hi-Fructuose Magazine, Viewpoint, Collater.all, El Pais, La Nacion, Domus Nova, Booooooom, AD Magazine.
Exhibitions and Mentions
2017 – Projection Installation w/Studio Urquiola x Ferragamo Palazzo Mezzanotte, Milan, Italy 2017 – Exploring Spaces of Tomorrow x Space10 London Design Festival, England 2017 – Video projection collab x Nike w/ Unit9 Centre Pompidou, Paris, France 2019 Holo-Scandinavian Chair, Fuorisalone – Meet My Project, Milan, Italy 2019 AD100 Designer of the year, Architectural Digest Spain. 2021 Plan X Gallery, Lost in Crypto – Milan, Italy 2021 ABV Gallery – Atlanta, US 2021 AD100 Designer of the year – Architectural Digest Germany and Italy. March 2022 DART, Museo Della Permanente – Milan, Italy April 2022 Decentral Art Pavilion, Palazzo Giustinian Lolin. Venice, Italy May 2022 Collectible Design Fair – Brussels, Belgium June 2022 Art Basel – Basel, Switzerland Year 2022 Moco Museum – Amsterdam, Netherlands – Barcelona, Spain. June 2022 The Red Spot, Somewhere Ethereal – Fotograsfika Stockholm June 2022 Curiosity – Christie’s NYC, US
Six N. Five is the studio of Ezequiel Pini’s work, an award-winning Argentinian designer and digital artist based in Barcelona
Over the last decade, Pini has pioneered the use of 3D to create imaginary, dreamlike worlds with his signature clean, modern aesthetic, making Six N. Five one of today’s most recognized digital artists. His work incorporates different mediums to explore imaginary spaces, moving stories and physical collectibles.
His extensive experience working with esteemed brands and artists includes several exhibitions in Art Basel, Moco Museum, Fotografiska Stockholm, Museo della Permanente, and the recent creation of Microsoft Windows 11 and Microsoft Surface wallpapers.
His refined imagination, poetic compositions, avant-garde mind, and elegant skills make Six N. Five stand out for its uniqueness and purity of results.